20 Types of Fashion Aesthetics Explained (2023)

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Some of the common fashion aesthetics in 2023 are vintage, grunge, baddie, boho, preppy, streetwear, and minimalist. Each aesthetic has its own look, feel, and style and is popular among different people.

There are many different styles to choose from, and each can be utilized to create spectacular ensembles that allow your personality to shine. Here are 20 of the most popular fashion aesthetics in 2022.

1. Vintage

Vintage fashion is inspired by past styles and often has a retro feel. It can be elegant or casual and typically features classic designs and colors which will have you looking and feeling like a 1950s glamour girl or a 1970s hippie. It combines elements of past fashion styles with a modern twist and is perfect for anyone who wants to look retro-chic. This aesthetic is all about retro prints, patterns, and silhouettes, and it’s ideal for anyone who wants to feel stylish and timeless. Vintage style is old-fashioned, classy, exquisite, and timeless.

2. Grunge

Grunge aesthetic is a unique style that started in the 80s and became popular in the 90s. It began with the grunge music scene, and it’s all about looking comfortable and natural. Everyday clothes inspire grunge fashion, perfect for people who want to look casual and relaxed. It’s a mix of punk and hippie styles, with lots of baggy clothes, ripped jeans, combat boots, and flannel shirts. This style is used to make a statement without trying too hard.

3. Vsco Girl

The Vsco girl aesthetic is all about taking photos and styling your life to look like a perfect, airbrushed Instagram post. It’s a trendy style right now, and it’s all about using bright colors, soft fabrics, oversized shirts, high-waist jeans, and plenty of accessories. This look is inspired by the photography app Vsco, and it’s perfect for anyone who wants to look girly and pretty. Vsco Girl style is an effortless, everyday look perfect for social media.

4. Dark Academia

The dark academia aesthetic is influenced by a passion for classic literature and poetry, showing love for reading. This style consists of turtlenecks, plaid skirts and pants, blazers, and other monochromatic ensembles. It fits anyone who wants to look smart and mysterious or like a stylish professor. Dark academia style is intellectual, chi orc, and sophisticated.

5. Boho

Boho fashion is a free-spirited style inspired by the hippie movement of the 1960s. It’s a natural and comfortable look with flowy skirts, dainty jewelry, and loose-fitting tops. The colorful paisley prints and floral patterns are perfect for anyone who wants to look feminine and pretty. Boho style is earthy, free-spirited, and carefree.

6. Preppy

Preppy fashion is inspired by the classic Ivy League look from the 1950s. This aesthetic is conservative and classy, with lots of neutral colors, tailored clothing, sweaters, button-down shirts, polo shirts, straight-leg chinos, and simple accessories. The preppy style is perfect for anyone who wants to look professional and put together. Preppy fashion style is polished, sophisticated, neat, and stylish.

7. Streetwear

Streetwear fashion is all about looking cool and urban. It is influenced by the hip-hop and skateboarding scenes giving a tough and edgy look. Streetwear style infuses urban and street fashion with sportswear, and it’s all about logos, prints, and slogans. Denim, hoodies, and sneakers are key pieces in this style. Streetwear fashion is young, cool, and stylish; it is perfect for anyone who wants to look like an urban fashionista.

8. Kawaii

Kawaii is a cute Japanese style; it brings a childlike innocence to fashion and uses bright colors, fun prints, and many accessories. It’s characterized by a mix of bright colors, pastels, big eyes, and cartoon-inspired designs. Kawaii fashion includes mini skirts, knee-high socks, ruffles, bows, and lace. This look is cute, fun, and youthful

9. Soft Girl

The soft girl aesthetic is all about looking delicate and pretty, and it gained popularity on TikTok with the #softgirlchallenge.  It’s a very feminine style with lots of vibrant colors and shimmer. This look is perfect for anyone who wants to look pretty and sweet. The soft girl style is lovely, delicate, and ethereal.

10. Minimalist

The minimalist aesthetic is all about keeping things simple. It’s a sleek and modern look that uses clean lines, neutral colors, and simple shapes. This style is perfect for anyone who wants to look elegant and chic. The minimalist style is minimalistic, modern, and understated.

11. Y2K Style

Y2K style references the 90s and the early 2000s; It’s a nostalgic look inspired by the trends from that era. This aesthetic is all about skimpy dresses, wide-legged jeans, crop tops, chokers, and accessories. Y2K aesthetic is fun, funky, and flirty, and it’s perfect for anyone who wants to look trendy and hip.

12. Cottagecore

The cottagecore aesthetic is inspired by the rustic style of rural America. It uses natural materials and colors, and it aims to be simple and sustainable. The key pieces in this style are flannel shirts, cowboy boots, denim jeans, and knit sweaters. Cottagecore is perfect for anyone who wants to look down-to-earth and rustic. This aesthetic has a homespun charm that’s perfect for the modern girl.

13. Goth

Goth fashion is all about looking dark and mysterious. It’s a style inspired by punk and metal scenes, and it uses lots of black clothing, leather, spikes, and chains. Heavy makeup, black lipstick, and dark eye shadow are essential for this look. It is an excellent fit for theme parties, Halloween, and dark and spooky events. This aesthetic is spooky, mysterious, edgy, and stylish.

14. Normcore

Normcore fashion is a recent trend for the everyday, average person. It uses basic, plain, and simple clothing in neutral colors, and it aims to be comfortable and unassuming. This style includes everyday pieces like jeans, sports jackets,  t-shirts, and sneakers. Normcore is perfect for anyone who wants to look like they just stepped out of the average Joe’s wardrobe. This look is basic, comfortable, and unassuming.

15. Sporty

Sporty aesthetics emphasize looking fit and active. It is a style inspired by sports and fitness, using athletic wear, bright colors, and clothes from popular sports brands. Usually, the sporty style includes sneakers, leggings, yoga pants, track pants, sports bras, and oversized t-shirts. This look is athletic, energetic, youthful, and trendy.

16. E-Girl

E-girl style is fun, colorful, and trendy. The e-girl aesthetic reflects Japanese street fashion and Harajuku culture. It uses colorful clothes, graphics, and accessories and is inspired by digital media and the internet. Followers of this trend often dye their hair bright colors and use makeup.

17. Tomboy

The tomboy aesthetic is all about being comfortable and casual. It’s a style based on boys’ clothing, and it features jeans, sneakers, and t-shirts. The tomboy style is perfect for anyone who wants to look relaxed and laid-back. This look is comfortable, cool, and easygoing.

18. Baddie

The baddie aesthetic is popular on social media platforms like  Instagram and Snapchat. It’s all about looking sexy and fit. Baddies have a great sense of fashion, and they love to wear tight clothing, high heels, designer pieces, and lots of makeup. They’re often seen sporting bright colors and bold patterns. This look is high-maintenance, sexy, trendy, and stylish. 

19. Girly

The girly aesthetic is all about being feminine and pretty. It’s a style that uses lots of pink, lace, ruffles, and bows. Usually, girly fashion includes skirts, dresses, high heels, and jewelry. This look is sweet, pretty, and delicate.

20. Mod

The mod aesthetic is inspired by the fashion which became popular in England in the 1960s. It features lots of bright colors, geometric patterns, and mod clothing from the era. This style usually includes skinny jeans, mini skirts, go-go boots, and turtlenecks. Mods are known for their unique sense of fashion, and they love to stand out from the crowd. This look is trendy, colorful, and stylish.


The fashion industry has been evolving for decades. With so many different types of fashion aesthetics, there is one that will suit your sense of style best! The 20 types of fashion aesthetics that we’ve discussed are some of the most popular styles right now, and they’re sure to remain popular throughout the year. If you’re looking for a trendy look, these styles will help you stand out from the crowd.